Anette Schaefer | BIG Picture - Managing Director

BIG Picture
Anette Schaefer, is an independent consultant, until recently she held the position as VP TV Business Europe Deutsche Telekom AG, with end-to-end responsibility of the commercial success of DTAG TV and Video businesses out-side of Germany. Anette has over 20 years of experience working in the TMT sector across the US, Europe, Middle East and Asia. She led projects in several areas including business case development, commercial and technical due diligence, benchmarking, market research, and consumer marketing strategy. Before joining DTAG, Anette founded BIG Picture a digital media analyst and advisory firm researching multi-platform distribution and its impacts on the changing nature of media, communications and technology businesses. In this role, Anette worked as an interim manager and consultant for international media and telecom companies, investment firms, technology and strategy consultancies as well as ICT industry analyst firms. Schaefer has extensive knowledge in the areas of business case development, commercial due diligence, competitive benchmarking, market research, consumer marketing strategy and the overall structure of the global media, entertainment and broadband industry. She also participates regularly as speaker on conferences and is member of international media and telecom industry focus groups. Schaefer holds a M.A. degree of product design, media and communication from University of Bielefeld.