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As a little girl, she formed a street theatre and later, school radio. Sang in choruses, wrote scripts in secondary school and as student started to work at Radio Student, independent media in 1985, continued in newspaper and was engaged in changes in the society. Worked in marketing, at the first commercial TV, she prepared programming schedules for the start of today’s the most powerful commercial TV in Slovenia and went to work for public TV in 1996.
Since 2002 she’s been involved in the EBU work: as a member of the core group which has changed the EBU conference on marketing, promotion and design into Eurovision Connect, as a member of the Formats core group she’s been involved in Eurovision Creative Forum becoming one of the most important EBU-conferences, as an EBU project manager she’s prepared Eurovision Film Week and was a coordinator of the Fiction Group, Prix Genève Europa and programming part of Rose d’Or.
At the TV SLO she’s been working on new formats and in changing organisation, production processes in digital transition and especially on branding, identity and cross-promotion of the content. Since 2015 she was deputy director TV, in October 2018 she became Acting Director TV and since March of this year, she’s director TV Slovenia.