Victoriya Boklag | United Group - Chief Executive Officer and Vice President Marketing and Media

United Group
Victoriya Boklag is Chief Executive Officer and Vice President Marketing and Media of United Group, the leading provider of telecommunications and media in Southeast Europe. Active in eight countries, the Group has approximately 11 million users and nearly 14,500 employees. Victoriya has been with the company since shortly after its inception, joining the business from the private equity industry. She has held a number of strategic leadership positions within the Group, playing a key role as the company evolved from its origins as a local provider in Serbia to a regional leader. This includes her tenure as both Deputy CEO and CEO of the Group’s Serbian operator SBB. Victoriya was appointed Chief Executive Officer in 2018, combining this with the role of Group Vice President Marketing and Media to which she was appointed in 2013. As Chief Executive, she has presided over innovations in technology, product, and content and an increased focus on the customer that have resulted in growth across all territories. Victoriya was educated in the both the United States and her native Ukraine. She holds a degree in Business Administration and Management. Victoriya is also a Member of the Board of the SBB Foundation, a charitable institution set up by SBB as part of United Group’s commitment to supporting the wellbeing of the communities it serves.