The convergence of broadcast and OTT platforms is reshaping the video entertainment landscape. As operators navigate the shift from legacy broadcast to OTT, the key challenge is how to effectively manage both environments while ensuring future growth. This session will explore:

1. Optimizing Legacy Systems – How to maximize the value and monetization of legacy broadcast infrastructure while seamlessly integrating OTT features for interactivity and advanced capabilities.
2. Hybrid Solutions for Efficiency – The benefits of hybrid deployments, combining the reliability of broadcast with the flexibility and innovation of OTT, resulting in streamlined operations, reduced costs, and faster time-to-market.
3. Open, Future-Proof Platforms – Why the “DIY” approach can be costly and complex, and how choosing open platforms like Android TV or RDK allows operators to scale, remain flexible, and ensure long-term business continuity by leveraging a broader ecosystem of partners.